Product Development
Innovative Properties assists in product development decisions throughout your projects’ development. Our objective is to quicken the process thus saving money and meeting absorption goals. Our highly qualified and experienced team consults on architectural and design choices. Because we assist in the selection process of everything from construction materials to interior finishes to unit size and unit mix, the job of meeting your customers’ desires improves.
Branding & Positioning
Branding is the cornerstone of marketing. Innovative Properties works with you to develop a distinctive position and a unique brand identity, including logo, media and graphic standards. We capitalize on the strengths of a real estate development and create an identity for it. We also look at the entirety of a development company’s portfolio and strive to create a unique brand that consistently distinguishes and identifies it as a property of our development clients.
Consistent branding is key. Your brand and all of its building blocks – logo, colors, voice, how things are communicated – is so critical to your success as a development company and to your individual developments. The identity created can be translated through all forms of communication, including the sales office, signage, advertising, PR stories and the website. The positioning and branding of your new home community needs to be both consistent and relevant to your target market. It differentiates you from your competition and helps build loyalty and trust among your customers.
Our Program
Innovative Properties assists our clients through the critical marketing milestones. Our team provides vital information in the development of the website, signage, model location, sales office location, collateral material, print and social media campaign. We know the importance of your marketing program and how its effectiveness can either assist in increasing the sales pace or slow it down.
Today’s smart marketing also includes PR and media placement. We coordinate with various members of the media and are able to get relevant placement, thereby getting your target buyers’ attention and have them walk through the doors.